Reed Ghunaim
AD / CD
Dubai, UAE / Remote
2,900%
LinkedIn growth, Hevolution1,500%
Instagram growth, MBRL10,000+
Content pieces, sole ADSelected Work
Making healthy aging research relevant
Role: AD
Hevolution Foundation launched with no digital presence or visual identity. The challenge was building a communication system capable of resonating across three distinct audiences at once: policymakers and government leaders, international researchers and physicians, and the wider Saudi public.
Dense healthy aging research was translated into a scalable, social first content system where scientific papers became concise visual storytelling through editorial design, data visualization, motion, and culturally relevant narratives optimized for digital consumption. The result was a zero to one digital ecosystem that transformed healthy aging science into an accessible, high authority brand experience across institutional, scientific, and public audiences.
LinkedIn grew 2,900% in under one year. Over 2000 pieces of content produced as the sole art director and designer — across Arabic and English, across cohorts from nurses to presidents.
Reels
Bringing the surreal world of the library to life through immersive digital storytelling
Role: Senior AD
As Mohammed Bin Rashid Library was first coming to life digitally, the idea A Whole World | عالم بأكمله was introduced as the foundation of its identity and informed the creative direction that followed across visuals, motion, writing, and audio. Positioning books as portals and the library as an immersive world of knowledge and discovery, the approach used surrealism and culturally driven storytelling to translate literature and culture into a contemporary social first experience.
Translating innovation strategy into a cohesive and future facing digital design language.
Role: Senior AD
A futuristic visual system was developed to move innovation away from static institutional communication and into something more fluid, immersive, and in motion. Inspired by digital interfaces and spatial design systems, the identity introduced layered gradients, dimensional layouts, dynamic typography, and motion driven storytelling across events, announcements, products, spaces, and digital content. The result was a scalable visual language that made government innovation feel contemporary, experimental, and alive.
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reed@reedst.com
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