MBRL “A Whole World” عالم بأكمله
Role: Senior Art director
Role: Senior Art Director
As Mohammed Bin Rashid Library was first coming to life digitally, the idea A Whole World | عالم بأكمله was introduced as the foundation of its identity and informed the creative direction that followed across visuals, motion, writing, and audio. Positioning books as portals and the library as an immersive world of knowledge and discovery, the approach used surrealism and culturally driven storytelling to translate literature and culture into a contemporary social first experience.