About
AD & Creative Lead with 10+ years of experience building culturally driven visual systems across retail, digital culture, and platform first storytelling throughout the MENA region. My work blends social behavior, strategic design systems, and immersive worldbuilding to shape campaigns, products, and brand experiences for regional and global brands.
Previously at VaynerMedia, I built Hevolution Foundation’s social identity from the ground up, translating complex healthy aging science into culturally relevant storytelling and growing the platform’s LinkedIn presence by 2,900% in under a year.
I also founded Reed Studio, a creative collective working with brands including Aleph KSA (Apple), Decathlon, FNAC KSA, Flying Tiger Copenhagen, and more.
My work focuses on visual systems, cultural relevance, and social first creative rooted in strategy and audience behavior. I mentor creatives and care deeply about inclusivity, and pushing for stronger visibility of women in creative leadership roles. Based in Dubai / Remote.
Experience
Senior AD & Founder - Reed Studios X Cenomi
Apr 2024 – Present
Riyadh, Saudi Arabia
Leads Reed Studio as production unit for Cenomi. Brands: Aleph KSA (Apple), Decathlon, FNAC KSA, Flying Tiger Copenhagen, Okaidi, KIKO Milano and more.
AD - VaynerMedia
Oct 2023 – May 2025
London, United Kingdom
Sole AD and design lead on Hevolution Foundation. Built social brand identity end-to-end. Led content strategy across B2B cohorts including policymakers, physicians, and the Saudi public.
Senior AD - Socialeyez
Sep 2021 – Sep 2023
Dubai, United Arab Emirates
Art Director & lead for accounts including MBRL, Dubai Municipality, ADNOC, MBRCGI, UAE Innovates. Grew MBRL's Instagram by 1,500%. Integrated AI-driven avatar solutions to reduce production cost.
Creative Specialist - Virgin
2017 – 2021
Dubai, United Arab Emirates
Directed music & brand campaigns, UI/UX, in-store activations. Drove 100% increase in online sales during COVID through high-impact social creative.
Selected Clients
Hevolution Foundation
Decathlon
VaynerMedia APAC
FNAC KSA
Canon
Flying Tiger Copenhagen
Emaar
Okaidi
KIKO
Dubai Municipality
ADNOC
Mohammed Bin Rashid Innovation Centre (MBRCGI)
UAE Innovates
Samsung
Virgin Megastore
Contact
United Arab Emirates
Ph: +971509576333
linkedin.com/in/reed-ghunaim